Honda Nabs KBB.com's 2016 ‘Best Value Brand’ Award

When you’re shopping for a vehicle, reliability and excellent resale values are two things you can expect from Honda, and we at Markley Honda aren’t the only ones who think so. Honda was recently honored by KBB.com's Brand Image Awards for these and other qualities with KBB.com's 2016 ‘Best Value Brand’ award, an occasion which marks the fifth time in six years that Honda has taken home this honor, with wins in 2015 and 2011-2013.

"Our Kelley Blue Book expert vehicle reviewers consistently praise Hondas for their overall excellence and strong value story, so it is not surprising that car shoppers feel the same way, naming Honda as Kelley Blue Book's Best Value Brand again this year. Based on the brand's legendary quality and reliability, Honda previously won that title in 2015, as well as 2011 - 2013." –Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's KBB.com

A lot of hard work and rich data go into determining these awards, so we’re quite honored to see Honda hold the title for another year. The study surveys over 12,000 new-vehicle in-market shoppers, covering aspects such as customer perceptions of automotive brands, the factors driving purchase decisions, and customer loyalty to or familiarity with various brand names. The hard work of gathering the actual data is done by Kelley Blue Book Strategic Insights’ Brand Watch study; the hard work of creating a KBB.com ‘Best Value Brand’ is handled by Honda, of course.

With reliability and high resale values highlighting some of the reasons consumers passed this award to Honda, we’re not surprised that customers hold Honda as one of the most competitive non-luxury car brands in today’s market. While reliability and good resale values are part of what to expect from a Honda vehicle, it’s not the whole picture. Honda vehicles are also known for their sophisticated style and design, as well as for an advanced list of impressive features, most of which are available standard throughout Honda’s lineup. Honda’s fifth win in six years from KBB.com's Brand Image Awards owes largely to Honda vehicles’ strong reliability, high resale value, and impressive standard feature offerings, but you’ll have to decide for yourself which attribute tips the scales in Honda’s favor.

Honda offers a strong lineup of reliable and well-equipped Honda models, so it’s no surprise that the folks over at Kelley Blue Book have bestowed upon the brand its fifth accolade in six years from their annual Brand Image Awards. If you’re like most car shoppers and you’re looking for a vehicle you can rely on, come on into our Fort Collins showroom where you can lay eyes on the vehicle lineup that stands behind Honda’s 2016 ‘Best Value Brand’ award from Kelley Blue Book. While you’re in, see about going for a test drive or speak with someone from our professional sales team about how you can get behind the wheel of your next new Honda.

For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

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